What3words (w3w) is a B2B2C geocoding system for the communication of locations with a resolution of three meters. They have divided the world into a grid of 3m x 3m squares and assigned each one a unique 3 word address. It means anyone can accurately find any location and share it more quickly, easily and with less ambiguity than any other system. For example, the Statue of Liberty is located at 'planet.inches.most'. W3W aims to become the universal standard for communicating location between humans and machines.