Crowd Analyzer is a tool that enables companies to monitor people’s feelings about their brands expressed on social media through sentiment analysis. This enables companies to improve customer insights or understand why a particular campaign may have failed. Crowd Analyzer can even be used to uncover sentiment about a competitor’s brand to use in comparison.
Although there are similar tools on the market, they are only available in a few languages and for limited social media platforms. Crowd Analyzer is being built for the Arabic and Franco-Arabic market, as well as English (with a greater degree of accuracy than other tools). Crowd Analyzer also enables brands to see actual posts as opposed to analytics only. Crowd Analyzer will have a freemium level, and up to four levels of service to serve the needs of companies of all sizes.